Who We Actually Are
Back in early 2019, three finance professionals sat around a kitchen table in Castle Hill. We were frustrated. Every business owner we knew was getting advice that sounded good on paper but fell apart in practice.
So we started pilvotraxeon. Not because we had all the answers, but because we'd seen what worked when you actually ran the numbers properly and understood how Australian businesses actually operate day-to-day.
How We Got Here
The first year was rough, honestly. We had six clients. But those six taught us more than any textbook ever could. A construction company in Parramatta. A retail chain with three locations. An importer dealing with currency headaches.
Each one had unique problems that generic financial advice couldn't touch. Currency fluctuations were eating someone's margins. Another couldn't figure out why their cash flow looked good on Monday and terrible by Friday.
By 2021, we'd built a team of eleven people. Not because we were chasing growth, but because the work demanded specialists who actually understood different sectors. Someone who knew retail inside out. Another who'd spent years in manufacturing finance.
What Guides Our Work
These aren't motivational poster material. They're what we actually do when things get complicated.
Numbers Tell Stories
Financial statements aren't just compliance documents. They reveal patterns. We dig into those patterns until we understand what's really happening in your business operations.
Context Matters
What works for a Sydney tech startup won't work for a regional manufacturing operation. We spend time understanding your specific situation before suggesting anything.
Practical First
Theory is great. Implementation is what counts. If a strategy looks brilliant but requires you to restructure your entire operation, we'll find something that fits your current reality.
Long View
Quick fixes rarely fix anything. We build frameworks that handle growth, market changes, and the unexpected stuff that always comes up when you run a business.
Real Communication
Financial jargon doesn't help anyone. We explain things in plain terms and make sure you understand why we're recommending something, not just what we're recommending.
Honest Limits
Sometimes the answer is that we need to bring in a specialist. Or that market conditions just aren't favorable right now. We'll tell you straight when that's the case.
People Behind the Work
We're fifteen people now. Each one joined because they were tired of generic financial advice and wanted to actually solve real business problems.
Callum Westbrooke
Operations Director
Started in manufacturing finance in Brisbane, moved to Sydney in 2017. Spent three years at a mid-size advisory before joining us. He's the one who notices patterns in cash flow data that everyone else misses.
Henrik Solberg
Strategic Analysis Lead
Came from corporate banking in 2020. Got frustrated watching small businesses get treated like afterthoughts. Now focuses on building financial frameworks that actually work for companies under fifty employees.
How We Actually Work With Clients
This isn't a sales process. It's what happens when you work with us, step by step.
Understanding Phase
We spend two to three weeks just learning your business. Financial statements, sure. But also how you actually operate. Where money comes from. Where it goes. What keeps you up at night. We've found that rushing this part leads to advice that sounds right but doesn't fit reality.
Analysis Work
Our team digs into the numbers properly. Looking for patterns. Comparing against similar businesses in your sector. Identifying what's working and what's quietly costing you money. This takes another three weeks typically. We present findings in plain language, not financial jargon.
Strategy Building
Based on what we've learned, we build an approach that fits your situation. Not what worked for someone else. Not textbook theory. Something practical that accounts for your resources, constraints, and market position. We present options and explain trade-offs clearly.
Implementation Support
Strategy without execution just sits in a drawer. We work alongside you during rollout. Adjusting when reality doesn't match planning. Solving problems as they come up. Most implementations take four to six months before they're running smoothly.
Ongoing Review
Markets change. Your business evolves. We meet quarterly to review how things are tracking. Making adjustments when needed. Sometimes that's small tweaks. Sometimes it means rethinking parts of the approach. Depends on what the data shows.
What Makes Us Different
Most financial advisories talk about their qualifications and experience. We've got those too. CPA certifications. Years in the field. All that standard stuff.
But what actually sets us apart is that we've chosen to stay focused on Australian businesses doing between two and fifty million annually. That specific range.
Why? Because these businesses face unique challenges. Too big for basic bookkeeping. Too small for enterprise solutions. They need advice that accounts for limited resources while building toward real growth.
We've turned down work outside this range. Not because we couldn't do it, but because we'd rather be genuinely excellent at one thing than mediocre at everything.
Looking Forward to 2026
We're not chasing explosive growth. We're planning to take on eight new client relationships in the second half of 2025 and early 2026.
That might sound small. But each relationship takes significant time to build properly. We'd rather serve fewer clients well than stretch ourselves thin trying to serve everyone.
If you're an Australian business owner dealing with the messy reality of business finance and need someone who understands the practical side, not just the theoretical side, reach out. We'll have an honest conversation about whether we're the right fit.